Heather Elder is an Atlanta-based designer and illustrator.
Heather Elder is an Atlanta-based designer and illustrator.
OrcaSong Botanicals product menu for the store at OrcaSong Farm on Orcas Island. It incorporates paintbrush swashes I illustrated for the product packaging. They create wave-like shapes, related to the water surrounding the island farm and communicate a feel of ease and uplift the OrcaSong brand seeks to inspire.
Hand-painted signs at OrcaSong Farm with a down-to-earth elegance essential to the brand.
Handpainted signs for Trader Joe’s
Point-of-Sale signs for OrcaSong products displayed in the Farm Store
Small shelf signs for Trader Joe’s
End cap display signs for Trader Joe’s
Handdrawn, value-added sign for Trader Joe’s displayed to highlight, and so increase sales of, selected products on a rotating basis.